What is it?
Catalog or catalogue is a type of retail merchant but what sets it apart from others?
The origin of the term comes from a particular way of selling to customers various items through a catalog, which is typically defined by a compilation of a business’s products and marketing structures (ex. discounts)
Like many other types of commerce, this one evolved and adapted to technology. How exactly?
The modern definition for the catalog business model is “a mail-order business with a web-based catalog”.
Through a digital display of the products of course. You may be asking yourself “how is this unique? Many business have online stores?” The answer is: 3d Experience.
Digital Kiosks, 3d rendering of products, 360 Virtual tours, AR experiences… are just some of technological characteristics that set the “catalog or catalogue merchant” digital business model and display a refreshing way to feature their products.
Why choose to be a catalog retailer?
This is an optimal solution for vendors interested in the digitalization of their business in a step-by-step, accessible manner.
Examples of catalog retailers:
If these look familiar it’s because they are. Many retailing giants have adopted and/or integrated the catalog model into their business.
Source:
Catalog Merchant Account. (2018, October 29). 0 Merchant. https://0merchant.com/catalog-merchant-account/
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